Profile

Big impact User Experience Professional and end-user champion with proven success in delivering high-value consumer experiences and crafting innovative solutions. Extensive background spans e-commerce and clinical trial knowledge in addition to leadership of user experience projects from concept to best-in-class design. Instrumental in driving cohesion across multidisciplinary teams, achieving deep engagement and collaboration. Adeptly leverages a customer-centric, pragmatic mindset to cultivate innovative design cultures.

Key Skills

  • Iterative Design
  • Agile Methodologies
  • UX Strategy
  • Stakeholder Relations
  • Interactive Design
  • Staff Mentoring
  • Prototype Creation
  • Client Interface
  • Consumer Behaviors

Experience

Manager of User Experience
Greenphire, King of Prussia, PA • January 2019 to Present

  • Identify, assign and review projects for UX team members.
  • Establish annual performance reviews for UX team members and drive annual goal setting.
  • Promote UX vision to the leadership team and advocate for resources to accomplish related goals.
  • Identify new technologies that would benefit users and collaborate with the Product group to make the strategic business case for revenue and resources. 

User Experience Lead
Greenphire, King of Prussia, PA • February 2017 to December 2018

  • Transitioned from IT to the Product group as part of this promotion.
  • Work collaboratively with Product team(s) to establish the UX strategy for all new products or features.
  • Established UX patterns and other related style guidelines as part of a global style guide.

Senior User Experience Designer
Greenphire, King of Prussia, PA • January 2016 to January 2017

  • Create prototypes, mockups and designs for new applications and enhancements to existing applications.
  • Interact closely with project management and developers to shape, identify, prioritize, and realize project requirements for production environments.
  • Perform Visual Quality Assurance (VQA) to ensure that the final product or feature matches the expected user experience established in the prototype, and aligns aesthetically with the established style guidelines
  • Communicate and effectively interact with the development team, product management, operations and quality assurance.

Senior User Experience Designer
eBay Enterprise, King of Prussia, PA • February 2015 to August 2015

  • Enhanced the eBay Enterprise Commerce Marketing Platform user experience through effective collaboration with product owners and product managers.
  • Managed and tracked all related features and user stories in role as UX Team ScrumMaster; utilized Agile development methodology and leveraged the Rally Agile project management platform.
  • Drove success in the Agile environment by removing obstacles and advocating for the team.
  • Built extensive functional prototypes in Axure (Interactive Wireframing software) and subsequently presented recommendations to product owners at the end of each sprint. 
  • Enhanced interactive UX prototype development efficiencies by lobbying for team shift from the OminGraffle program to Axure.

Technology Creative Manager
eBay Enterprise, King of Prussia, PA • May 2011 to February 2015

  • Spearheaded e-commerce website design, user experience, and final presentation for diverse clients– including Christopher & Banks, Stein Mart, and Sony– effectively utilizing the Enterprise Commerce Platform (ECP).
  • Identified and resolved user experience and aesthetic issues by bridging the gap between the client and the development team.
  • Defined, reviewed, and validated information architecture documentation in partnership with solutions architects, software engineers, business analysts, project managers, and product managers.
  • Created and managed a Visual Quality Assurance (VQA) process to quantify visual defects and track all resolution progress, actively leveraging the JIRA issue tracking platform.

Web Design Manager/Art Director
Merion Matters, King of Prussia, PA • July 2007 to May 2011
Merion Matters is the parent company of ADVANCE, offering specialty publications, an online e-commerce shop, career search, events and custom promotions specifically geared toward healthcare professionals.

  • Directed an eight-person web team in online entity design/development for ADVANCE, inclusive of aesthetic and CSS change oversight on all ADVANCE websites as well as the provision of art direction and project approval prior to review by the Creative Director and other stakeholders.
  • Managed front-end web developers and established specific web development requirements.
  • Ensured adherence of project deliverables to user experience guidelines and cross-browser compatibility.
  • Collaborated with various stakeholders (editors, web content coordinators, print artists, sales managers, and marketing managers) to help guide and develop online initiatives.
  • Succeeded in uniting the activities and focus of 12 different team members in order to accomplish the complete rebuild of publication websites.

Interactive Art Director (Contract Position)
Siemens Healthcare, Malvern, PA • December 2006 to July 2007

  • Designed multimedia content for http://www.usa.siemens.com/medical, including site interfaces, banners, and other supporting imagery.
  • Facilitated sales teams by creating interactive presentations on CD-ROM and HTML email campaigns.
  • Swiftly adapted to the company’s culture and unique processes despite short contract duration.

Web Art Director
Unisys, Blue Bell, PA • October 2001 to September 2006
Unisys offers systems integration, outsourcing, infrastructure, server technology and consulting to its clients.

  • Orchestrated the direction and development of the Unisys website and all web-based corporate identity projects.
  • Commanded the conceptualization and creation of all ongoing design needs, including Flash animations for the homepage and throughout the site; user interface design for streaming audio & video web presentations; database-driven Rich Internet Application (RIA) user interface design; and page edits & graphical changes within a large-scale content management system.
  • Partnered with the Director of Corporate Identity on the relaunch of unisys.com. Ensured brand-compliancy and style/tone consistency of all design solutions.
  • Positioned the company both creatively and strategically by uniting team efforts across departments.
  • Provided art direction to the Flash & HTML developers during production of all web and interactive projects.
  • Enabled users to easily create and manage brand-compliant email campaigns consistent in look and feel by devising an email generation tool to automate internal/external email correspondence.
  • Integral in the construction of various internal websites, ensuring internal brand guideline adherence and stylistic consistency with related internal sites.
  • Managed outside resources on various interactive and application development projects.

Senior Art Director
The Technology Marketing Group, Conshohocken, PA • June 2000 to June 2001
A full-service agency that integrated both online and traditional “offline” marketing strategies as a complete solution for its clients.

  • Engineered web and print design solutions and presented concepts to clients while supervising the activities of a diversified staff of art directors, designers, and web developers.
  • Led the provision of art direction during website and print collateral design and development.
  • Headed internal marketing strategy and self-promotion conceptualization and design.

Interactive Art Director
Havas Worldwide, Berwyn, PA • June 1997 to June 2000

Havas Worldwide is a direct marketing agency offering multimedia and web-based marketing solutions to its clients.

  • Executed the conceptualization and creation of various client-focused promotional projects, including interactive banners, superstitials, interstitials, and microsites.
  • Oversaw the design and development of various interactive self-promotions for the agency, providing art direction to designers on each project team.
  • Played an instrumental role in new business client relations by crafting captivating presentations.

Education

Indiana University of Pennsylvania
Bachelor of Science in Communications Media

Pennsylvania College of Technology
Associates in Advertising Design